I call it Divine intervention. For example, I was on NBC News! (http://www.nbcnews.com/news/nbcblk/book-encourages-young-girls-color-love-their-hair-n438971) This happened because of a networking event that a friend of mine invited me to. He is the kind of person whose lead you MUST follow! You just don't and can't say no because when his invites are always beneficial for all his guests. Anyway, one of his acquaintances happened to be the editor or NBC BLK... When I tell you I literally ran after her with my book and gave my elevator pitch! I really did (took the stairs instead of the elevator just to catch up) She loved the book, she related to the book!! I was interviewed by her intern on Oct of 2015. The article came out on Feb of 2016 b/c it was considered evergreen. But I am a firm believer that nothing happens before its time. Huff post - continued to break the story and more media followed. I went from selling 2-5 books per month to selling over 500 in a month! Divine intervention and more importantly NEVER hide the talent God placed in you.